New easy-drinking craft beer debuts in Delhi, Karnataka, and Assam as Simba celebrates 10 years of innovation.
New Delhi: Indian craft beer brand Simba Beer has expanded its premium beer portfolio with the launch of Simba Wild, a crisp and balanced new beer designed for consumers seeking a smooth, refreshing drinking experience. The launch marks the brand’s 10th anniversary and reinforces its commitment to meeting evolving consumer preferences in India’s growing premium beer market.
Initially available across Delhi, Karnataka, and Assam, Simba Wild has been crafted as a flavorful yet approachable beer that appeals to both craft beer enthusiasts and mainstream beer drinkers. The new offering joins Simba’s existing range of award-winning craft beers, further strengthening the brand’s presence in the Indian beer industry.
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Simba Wild features a light golden color, a sparkling finish, and a delicate white foam head. The beer offers subtle malt flavors complemented by gentle hop aromas, creating a well-balanced profile with the right mix of sweetness and bitterness for a crisp, easy-drinking experience.
The launch comes after Simba Beer earned international recognition at the World Beer Awards 2025, where Simba Wit and Simba Stout received prestigious accolades. According to the company, Simba Wild reflects its continued focus on product innovation while maintaining the quality and distinctive flavor profile that has defined the brand over the past decade.
Commenting on the launch, Ishwaraj Singh Bhatia, Co-founder of Simba Beer and ZigZag Vodka, said:
“For the last ten years, Simba has challenged the notion that approachable beers have to compromise on flavour. Simba Wild carries that philosophy forward with a crisp, balanced and highly drinkable beer that stays true to the character consumers expect from us. As we celebrate this milestone, Wild represents both how far we’ve come and where we’re headed next, as we continue to innovate and create products that resonate with evolving consumer tastes.”
In addition to expanding its product lineup, Simba Beer has strengthened its brand presence through consumer engagement initiatives such as Simba Uproar, First Time with Simba, Simba Garage, and Simba Wagwan, blending music, culture, and community experiences with its beverage offerings.
Owned by Saltborn, Simba Beer continues to expand its footprint in India’s premium and craft beer segment. With the launch of Simba Wild, the company aims to capitalize on rising demand for premium craft-inspired beers while growing its presence across key markets in the country.
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