Stock Spirits Group has introduced a new ready-to-drink (RTD) beverage, the Limoncè Spritz, expanding its presence in the fast-growing aperitivo and convenience drinks segment.
This new product is a wine-based spritz inspired by the Italian aperitivo culture, offering a lighter and easy-to-serve option for consumers. It follows the successful launch of Limoncè Aperitivo in 2025, which gained popularity as a refreshing citrus alternative to traditional bitter drinks and even won recognition as “Product of the Year” in Italy.
The company says the launch is in line with changing consumer preferences—people are increasingly looking for lighter drinks, low-alcohol options, and convenient ready-to-drink formats. The growing popularity of spritz drinks outside Italy has also influenced this move.
At the heart of the drink are Femminello lemons from Sicily, known for their strong aroma and high juice content. The company highlights that the drink is made using a careful production process to retain the natural flavour, without using artificial additives.
The Limoncè Spritz comes in small 20cl glass bottles with 8% alcohol content and is sold in packs of three. It can be enjoyed chilled, over ice with a slice of lemon, or directly from the bottle.
Company executives say the aperitivo occasion is one of the biggest growth areas in the drinks industry, and RTD formats are helping to expand it further. With this launch, Stock Spirits aims to strengthen its position in this category.
To promote the brand, Limoncè will also return as a sponsor of the Infiorata di Noto festival in Sicily, highlighting its Italian roots.
The product is expected to roll out across selected European markets during 2026, supported by marketing campaigns across multiple platforms. Prices will vary depending on the country.
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