Radico Khaitan Limited has announced a major milestone for its flagship brand, Magic Moments Vodka, which has surpassed 8 million cases in sales this year. This achievement reinforces its position as India’s leading vodka brand and places it among the fastest-growing vodka brands globally.
The company attributes this strong growth largely to its focus on product innovation, particularly its expanding range of flavours. The ‘Flavours of India’ series has played a key role, with the Jamun SpicyMint variant witnessing strong demand since its launch. Other popular variants such as Alphonso Mango and Thandaai have also continued to perform well in the market.
Commenting on the achievement, Abhishek Khaitan, Managing Director of Radico Khaitan, said that crossing the 8 million case mark marks a significant moment for the brand and reflects changing trends in India’s spirits market. He noted that while vodka accounts for 20–25% of the global spirits market, its share in India remains below 4%, indicating strong growth potential.
He further added that vodka is now emerging as one of the fastest-growing categories in the country. With an estimated 60% share of the Indian vodka market, Magic Moments is well-positioned to lead this shift. The company plans to continue focusing on consumer-driven innovation, introducing bold and uniquely Indian flavours to strengthen its presence and aim for global recognition.
The Aabkari(Abkari) Times magazine occupies a unique niche in the Indian media landscape. As the only Hindi monthly magazine dedicated to alcohol, liquor, excise, and allied industries, it caters to a specific audience with a specialized knowledge base.
