Bengaluru, January 29, 2026:
United Breweries Limited (UBL), part of the Heineken Company, has announced the launch of Kingfisher Smooth in Karnataka, strengthening the Kingfisher brand’s presence in the mainstream strong beer segment.
Positioned as a strategic addition to the Kingfisher portfolio, Kingfisher Smooth is aimed at young, legal-age consumers who prefer a smoother and more approachable strong beer without compromising on flavour or strength.
The beer is brewed using imported hops, contains no added sugar, and delivers a clean, balanced taste while retaining the bold character that strong beer drinkers look for.
Commenting on the launch, Vivek Gupta, Chief Executive Officer, United Breweries Limited, said that Karnataka—and Bengaluru in particular—has played a key role in shaping Kingfisher and India’s beer culture. He added that following the positive response to Kingfisher Smooth in Rajasthan, Karnataka was a natural next step for scaling the brand in an important market. According to Gupta, the product reflects deep consumer insights and extensive research, combining a superior brew with contemporary packaging to offer greater choice to today’s beer drinkers.
While Kingfisher Strong continues to be the brand’s classic, full-bodied offering, Kingfisher Smooth expands the flagship range and reinforces UBL’s focus on innovation and consumer-led growth.
Pricing in Karnataka:
₹100 for a 330 ml can
₹120 for a 330 ml bottle
₹155 for a 500 ml can
₹200 for a 650 ml bottle
Kingfisher Smooth will be available across leading retail outlets in Karnataka.
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