New Delhi, July 8, 2026: IndoBevs, the alcobev company behind brands such as BroCode, WingMan and Bonga Bonga, has appointed Varun Singla as its Chief Commercial Officer. Singla brings over two decades of commercial leadership experience, including 16 years specifically within the Indian spirits industry, where he led commercial operations across some of the country’s largest and most complex alcobev markets.
In his new role, Singla will lead IndoBevs’ commercial strategy across a portfolio of more than 15 brands, drive revenue growth across both domestic and international markets, and oversee route-to-market and distribution strategy. He will also spearhead the commercial expansion of the company’s full portfolio from blended malt whisky WingMan and Glen Eden to category-creating brands BroCode and Bonga Bonga while building out IndoBevs’ trade partnerships and distributor networks as the company scales into new markets.
Sam Mahandru, Founder, IndoBevs, said: “As we scale our portfolio and expand across markets, a strong commercial foundation becomes critical. Varun brings the right combination of strategic thinking, commercial depth and execution experience to unlock this next phase of growth. We are delighted to welcome him to the leadership team as we build IndoBevs into a global spirits player with a full portfolio of distinctive brands.”
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Varun Singla said: “IndoBevs has created category-first brands that genuinely connect with modern consumers the very audience now premiumising India’s spirits market and actively exploring new experiences. Few companies are better placed to capture this momentum. I look forward to strengthening our commercial engine, deepening trade partnerships, and scaling to more markets, categories and consumer occasions.”
The appointment comes at a point of strong commercial momentum for IndoBevs. The company currently clocks an annual turnover of approximately ₹600 crore, sells over 2 million cases annually across 30 key markets in India, and has an international presence spanning the US, UK, UAE, Australia, Canada and Africa. Its manufacturing network covers Goa, Maharashtra and Karnataka, with a greenfield malt distillery currently under construction in Uttar Pradesh a significant investment in India’s fast-growing premium whisky segment.
IndoBevs’ Brand Portfolio
IndoBevs has built a diverse portfolio that includes BroCode, Big Bro, Enso Japanese Whisky, Glen Eden Blended Malt Whisky and Tom & Mew Gin, alongside WingMan blended malt whisky and Bonga Bonga mystery liqueur. BroCode the company’s flagship and most recognised brand is a flavoured alcoholic beverage that has built a strong following among younger urban consumers and recently launched across six US states including New York, California and Texas. WingMan is positioned as a blended malt whisky for the modern Indian consumer, while Glen Eden sits in the premium whisky segment. Bonga Bonga, described as a “category of one,” became India’s first liqueur to win awards at three global spirits competitions in its debut year taking Silver at The Spirits Business Global Asian Masters, Silver at the World Liqueur Awards and Bronze at the International Spirits Challenge 2025. Enso positions itself as a Japanese-style whisky, and Tom & Mew rounds out the portfolio in the craft gin segment. With a greenfield malt distillery under construction in Uttar Pradesh, the company is also preparing to launch a premium Indian single malt whisky in the near future
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