Hyderabad, July 20, 2026: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders and Distillers Limited (ABD), has entered the Telangana market with the launch of three award-winning whiskies AODH Irish Whiskey, Woodburns Contemporary Rare Indian Whisky and Yello Designer Whisky. ABD Maestro is co-founded by Bollywood superstar Ranveer Singh. All three brands are now available at leading retail outlets across Hyderabad, priced at ₹3,470, ₹2,500 and ₹2,630 respectively for a 750ml bottle, and will also be served at premium bars and restaurants across the city.
Each of the three brands occupies a distinct space in the super-premium segment. AODH is a classic Irish whiskey triple-distilled for a famously smooth, easy-drinking character. Woodburns is the first-ever Indian brand to win the Revelation Blended Whisky Award and Grand Gold at the 27th Spirit Selection by Concours Mondial de Bruxelles 2025. Yello is a bold, design-forward cross-continental blend of Scotch and Indian malts, crafted for the modern Indian consumer.
Bikram Basu, Group Chief marketing & Innovation Officer, ABD Maestro, said: “Telangana, and Hyderabad in particular, has evolved into a market where super-premium alcohol beverage consumption is driven by consumers looking to drink better. Consumers here understand quality and great craftsmanship, given its own heritage. This is an exciting market for ABD Maestro, as all three brands offer very distinct experiences for consumers who are reimagining modern luxury.”
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Hyderabad has become one of India’s most forward-thinking drinking capitals a place where a strong pub, bar and restaurant culture, a young cosmopolitan crowd and a taste for global experiences mean new brands are actively sought. That appetite extends beyond the capital, with super-premium spirits finding growing audiences in cities like Warangal, Karimnagar and Nizamabad.
ABD Maestro’s broader portfolio includes Arthaus Blended Malt Scotch Whisky, Zoya Special Batch Gin, Rangeela Contemporary Indian Vodka, Pumori Small Batch Gin and Russian Standard Vodka through a partnership with Roust Corporation. The luxury brands have already achieved listing in over 2,000 premium outlets nationally, with ABD Maestro establishing presence at premium travel retail locations as well. Allied Blenders and Distillers is India’s largest domestic spirits company by annual sales volumes.
Telangana is a strategically significant market for ABD the company commissioned a PET bottle manufacturing facility in Telangana in FY25 with a capacity of 600 million bottles annually, serving approximately 65 per cent of its PET needs in Telangana and Andhra Pradesh underlining the depth of ABD’s existing infrastructure and commitment in the state well before the Maestro launch.
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