Recent data released by the Uttar Pradesh Excise Department highlights the growing presence of imported liquor brands in the state and reflects the increasing demand for premium and luxury alcoholic beverages. According to the report, a total of 334 imported liquor brands have been registered in Uttar Pradesh, while 11 importing companies and production entities have registered their products in the state.
Among all importers, ROOTCROPS TRADING PVT. LTD. leads the list with 154 registered brands, making it the largest importer by brand portfolio in the state.
Luxury Labels Command Premium Prices
The report reveals that luxury spirits continue to attract affluent consumers. In the cognac category, Rémy Martin Louis XIII has emerged as the most expensive registered imported liquor brand in Uttar Pradesh, carrying a maximum retail price (MRP) of ₹3,24,230.
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Among whiskies, Glenfiddich Grande Couronne 26 Year Old tops the list with an MRP of ₹67,610.
Most Expensive Imported Brands in Uttar Pradesh
| Category | Brand | MRP |
| Cognac | Rémy Martin Louis XIII | ₹3,24,230 |
| Whisky | Glenfiddich Grande Couronne 26 Year Old | ₹67,610 |
| Rum | Coronation Khukri Rum | ₹7,020 |
| Vodka | Mont Blanc Vodka | ₹6,440 |
| Wine | Bodega Volcanes De Chile Parinacota | ₹8,760 |
The figures indicate that the imported liquor segment in Uttar Pradesh is expanding steadily, with premium and luxury labels gaining greater visibility and consumer acceptance. High-end consumers are increasingly showing preference for internationally renowned brands, contributing to the growth of the premium spirits market.
Affordable Imported Brands Continue to Find Favour
While luxury labels attract attention, affordable imported brands continue to enjoy strong demand among consumers. Popular brands such as Absolut Vodka, Ballantine’s Finest, and Johnnie Walker Red Label are available in entry-level price segments and remain among the most widely consumed imported brands.
648 Liquor Brands Registered in Uttar Pradesh
According to the latest Excise Department database, a total of 648 unique liquor brands have been registered in the state. Records show that 85 manufacturers and product companies had completed brand registrations by the first week of May, reflecting the continued expansion and diversification of the liquor industry in Uttar Pradesh.
Category-wise Registered Brands
| Category | Number of Brands |
| Wine | 153 |
| Whisky | 146 |
| Vodka | 94 |
| CL (Country Liquor) | 91 |
| Rum | 57 |
| UPML | 33 |
| Scotch | 16 |
| Total | 648 |
Wine and whisky categories account for the largest number of registered brands, demonstrating strong consumer demand and increasing product diversity in these segments.
Radico Khaitan Leads Brand Registrations
Among domestic manufacturers, Radico Khaitan remains the leader in brand registrations. The company has 49 registered brands in Uttar Pradesh, more than any other manufacturer operating in the state. The achievement underlines Radico Khaitan’s strong market presence and extensive product portfolio in one of India’s largest liquor markets.
Premium Indian Brands Also Command High Prices
The Excise Department’s data also highlights the highest-priced Indian-made brands across various categories.
- The most expensive rum is The Kohinoor Reserve Indian Dark Rum, priced at ₹4,370.
- The highest-priced whisky is Rampur Indian Single Malt Whisky Non-Chill Filtered, with an MRP of ₹10,030.
- In the vodka segment, Smoke Lab Liquor Gold Vodka is priced at ₹5,030.
- Among wines, J’Noon India Red Wine tops the category with an MRP of ₹3,940.
The latest figures clearly indicate that Uttar Pradesh’s liquor market is becoming increasingly sophisticated, with strong growth in both premium imported labels and high-quality domestic brands. The trend reflects changing consumer preferences, rising purchasing power, and the growing importance of the state as a major market for the alcoholic beverages industry.
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