March 11, 2026 – National: Monika Alcobev Ltd, in partnership with Jose Cuervo, the world’s No.1 tequila brand, has launched its annual Margarita Fest 2026, celebrating the iconic tequila cocktail across India’s premium bars and restaurants.
Running until March 8, 2026, the festival is being held at over 90 leading outlets across major cities including Delhi NCR, Mumbai, Bangalore, Goa, Hyderabad, and Jaipur. Guests can enjoy specially curated margarita menus, signature serves, and interactive bar experiences designed for cocktail enthusiasts.
Some of the participating venues include 145, Permit & Co, The Nook, Bombay Cartel, Effingut, Arts Room, Maize & Malt, The Foundry, and Slurr, among other premium partner locations across key metro and high-growth markets.
The festival aims to deepen Jose Cuervo’s connection with India’s cocktail culture while reinforcing its position as a global leader in tequila. Partner bars are presenting exclusive margarita creations, innovative bartender-led mixes, and unique guest experiences for urban consumers who enjoy high-quality agave spirits and contemporary cocktails.
Commenting on the initiative, Kunal Patel, Managing Director of Monika Alcobev Ltd, said:
“Jose Cuervo continues to set the international benchmark for tequila. Margarita Fest 2026 reflects our commitment to building a vibrant tequila culture in India. Through this nationwide celebration, we aim to bring consumers closer to authentic margarita experiences while supporting our on-trade partners with engaging programs and strong brand visibility. The scale of participation across premium venues highlights the growing love for tequila-based cocktails, and we look forward to welcoming enthusiasts to discover the versatility, heritage, and contemporary appeal that Jose Cuervo represents.”
With its broad national reach and strong participation from premium outlets, Margarita Fest 2026 is drawing cocktail lovers, hospitality professionals, and tequila fans alike, further establishing Jose Cuervo as a leading tequila brand in India’s dynamic on-trade market.
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