Bhopal witnessed an electrifying night of music and celebration as popular Punjabi singer Parmish Verma performed live on January 10, turning the city into a hub of energy, dance, and singing fans.
From the moment the first beat dropped, the venue came alive with excitement. Fans joined in loudly, dancing and singing along to Parmish Verma’s hit songs, creating a vibrant and immersive concert atmosphere. The performance showcased the artist’s signature high-energy style and reflected Bhopal’s growing enthusiasm for large-scale live music events.
Adding to the festive mood, Woodpecker, the premium beer brand from SOM Distilleries and Breweries Ltd, partnered with the event as the Celebration Partner. The brand’s presence blended seamlessly into the concert experience, giving attendees moments to relax, socialise, and recharge between performances while staying connected to the music-filled energy of the night.
As the event progressed, groups of friends could be seen across the venue sharing conversations, laughter, and excitement—capturing the spirit of togetherness that live music brings. The association highlighted Woodpecker’s strong connection with youth culture, music, and shared experiences, which came together naturally during the two-day event.
Commenting on the occasion, Deepak Arora, CEO of SOM Distilleries and Breweries Ltd, said that live music has a special way of bringing people together. He noted that Parmish Verma’s concert in Bhopal perfectly captured an authentic and celebratory energy, and expressed happiness at being part of an experience that allowed audiences to unwind and create lasting memories.
The concert concluded with fans singing along late into the night, leaving behind unforgettable moments. For Bhopal, the event stood out as a lively cultural highlight—celebrating music, connection, and the joy of live performances.
SOM Group of Companies, headquartered in Bhopal, is one of India’s leading alcoholic beverage manufacturers, with a wide portfolio of beers, spirits, and ready-to-drink products. Known for brands such as Woodpecker, Hunter, Sunny Beaches, Mahavat Whisky, and Bhimbetka Single Malt, the company continues to expand its presence in India and international markets through innovation and modern manufacturing facilities.
