Gurugram, Haryana | October 24, 2025
Seagram’s Royal Stag Packaged Drinking Water has launched its new festive campaign, #CelebrateLarge – “Hum Hain Generation Large, Humaara Har Celebration Large.” The campaign encourages India’s youth to celebrate the festive season with energy, creativity, and a larger-than-life spirit — reflecting the brand’s core philosophy of “Live It Large.”
AI-Powered Festive Greetings with Rohit Sharma
At the heart of this year’s campaign is an AI-powered personalised greeting experience that allows fans to create custom video messages featuring Rohit Sharma.
Using advanced generative AI and voice synthesis, the experience lets users interact with Rohit in a natural, conversational way — turning festive wishes into memorable, shareable moments that truly capture the #CelebrateLarge spirit.
Interactive 3D Festive Map and Tips from Surya Kumar Yadav
The campaign also includes a 3D Festive Map, an engaging AR-based feature that visually brings Royal Stag’s celebration philosophy to life.
Adding to the fun, India’s T20 captain Surya Kumar Yadav shares his personal festive recommendations across gifting, food, fashion, and music, helping people make every celebration more stylish and meaningful.
Partnership with Gaana
Royal Stag has teamed up with Gaana to enhance the festive experience through technology and music.
Speaking about the collaboration, Yatish Mehrishi, CEO of ENIL, said,
“Festivals in India are all about culture, expression, and togetherness — and music makes them even more special. We’re thrilled to partner with Seagram’s Royal Stag for #CelebrateLarge, which combines creativity and innovation to make celebrations truly larger than life.”
Win Exciting Prizes
Fans can create their own personalised festive greeting with Rohit Sharma on the campaign website and also stand a chance to win ICC T20 World Cup tickets and other exciting prizes.
👉 Visit royalstagliveitlarge.com to participate.
About Royal Stag
Seagram’s Royal Stag, the flagship brand of Pernod Ricard India, has long been a favourite among India’s youth. Known for its bold and confident image, the brand inspires people to live life on their own terms with the message — “It’s Our Life. We Live It Large.”
About Pernod Ricard India
Pernod Ricard India Pvt. Ltd. is a leading subsidiary of Pernod Ricard SA, offering some of the world’s best-known brands, including Royal Stag, Blenders Pride, Imperial Blue, Chivas Regal, Ballantine’s, The Glenlivet, Jameson, and ABSOLUT Vodka.
The company is also committed to responsible business practices and sustainability, exporting Seagram’s whiskies to over 28 countries worldwide.
