Monday, July 15, 2024

Leading Beer Manufacturers Form Brewers’ Association of India; Ushering New Era of Growth and Innovation

The major beer manufacturers in India—United Breweries (UBL), AB-InBev, and Carlsberg—have joined forces to establish a new industry body, the Brewers’ Association of India (BAI). This collaboration, done in partnership with the World Brewing Alliance (WBA), aims to promote the growth of the beer sector in India through innovation, moderation, and sustainability.

Market Share and Brands:

UBL, AB-InBev, and Carlsberg together account for approximately 85% of the beer sales in India. UBL leads the market with well-known brands such as Kingfisher and Heineken, while AB-InBev’s portfolio includes Budweiser, Hoegaarden, and Corona, and Carlsberg is recognized for its Carlsberg and Tuborg brands.

Leadership and Vision:

BAI will be headquartered in Delhi and led by Vinod Giri, who will take office on June 1, 2024. Giri previously headed the Confederation of Indian Alcoholic Beverage Companies (CIABC). The BAI, in collaboration with WBA—a global industry body representing brewers from various leading markets—aims to foster best practices, advocate for equitable policies, and support the local economies.

Statements from Leaders:

  • Vinod Giri (BAI): Highlighted the focus on expanding the beer category in India and promoting innovation, moderation, and sustainability.
  • WBA President and CEO Justin Kissinger emphasized the importance of the brewing industry in strengthening local economies, contributing to community well-being, and achieving better public health outcomes. He highlighted the need for brewers to raise their voices on these critical issues.
  • Kartikeya Sharma, AB InBev India President, pointed out the challenges facing India’s beer industry, such as inequitable taxation and regulatory hurdles, and expressed the association’s commitment to advocating for a more favorable business environment.
  • Nilesh Patel, Carlsberg India MD, noted the significant employment and revenue contributions of the beer industry to state economies. He emphasized the role of BAI in bringing global best practices to further strengthen the sector.
  • UBL MD & CEO Vivek Gupta mentioned the industry’s potential to influence policies promoting responsible alcohol consumption and a robust regulatory framework. He expressed a desire to collaborate with governments and other stakeholders to maximize socio-economic benefits.

Open Membership:

The BAI will welcome other brewers, both Indian and international, who share a commitment to growing the Indian beer industry responsibly.

The formation of the Brewers’ Association of India marks a significant step towards a more coordinated and innovative approach to developing the beer market in India. The combined efforts of UBL, AB-InBev, and Carlsberg, along with the support of the WBA, are expected to drive sustainable growth and positive change in the industry.

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