The birth of a beer with a mission and motto
Lone Wolf Bev roars into Delhi/NCR bringing a new brand for beer lovers! Looking to penetrate the segment of strong beer drinkers, which holds 85 % of the market share in India, the brand offers a premium beer-drinking experience. The company is committed to bringing its consumers premium quality beer at competitive rates. Holding the true personality of a Lone Wolf -free-spirited, free-willed, and chalking out its own journey, the beer has launched in Delhi NCR and Haryana.
A homegrown product of Onkara Beverages & Hospitality Pvt. Ltd. the beer is less bitter and made of high-quality malt. Lone Wolf Bev is starting out with two variants of beer, Lone Wolf Strong and Lone Wolf Mild Lager. The strong variant has a high ABV, low bitterness, and a smooth flavor profile whereas the Mild Lager has a dry and crisp flavor profile.
During the Launch in Delhi/NCR, Managing Director Atul Kumar Singh said, “We are very excited to launch in Delhi/NCR, our brand believes in celebrating free-spirited, free-willed, and free-flowing individuals. Ones who have chalked out their own journey and have carved their own niche path, are inspirations to others rather than following the same route. We at Lone Wolf invite all those who want to become a part of the beginning of a counter-culture. It symbolizes those who want to Unplug from trends, unlock their mind, unleash their primal instincts, and unfollow the crowd.”
Keeping in mind the beer culture in the country Lone Wolf Bev celebrates the concept of counter-culture and wants to create a community that aligns with their style of drinking, taste, and way of living life. Lone Wolf looks to stay committed to its long-term objective of creating a strong brand name by providing a quality brew and at the same time looking towards the beginning of a “counter-culture,” where the brand would be associated with the “unrestrained and unabashed last man standing”. Setting the tone towards becoming a trend to a new age way of perception, the brand levitates towards going against the norm.
“Here at Onkara Beverages, we are trying to create a brand (Lone Wolf) known for its quality and affordability to maximize customer reach. Our target audience is essentially everyone who drinks beer or wants to drink good beers. We have started sales and distribution in Delhi and Haryana, while Chandigarh, Punjab, and Himachal Pradesh will follow soon after. We aspire to have our footprint all over North India within the next two fiscals and then travel across the country. We plan to add a variety of flavors & rich beers to our portfolio every year. Next in line is the plan to launch LABs and RTDs which currently occupy a very exciting space in the Alco-Bev industry. Looking forward to the prowl.”, Vice President Sales, Arijit Ghosh, said during the launch.
This will be the first such foray into the Alcobev industry for the company with long-term plans to enter other segments like other LABs (low alcohol beverages), and RTDs (ready to drink) in their second phase. With future plans to increase their footprints in North India over the next 2 years, they will soon launch in Punjab, Chandigarh and Himachal Pradesh followed by UP and Uttarakhand.