Premium vodka brand Absolut has launched ‘Absolut Mini’ across three variants – Mandarin, Citron and Raspberri. Absolut Mini will now be in a smaller 200ml size.
Absolut has always distinguished itself as a disruptor in the vodka space by continuously finding innovative ways to meet the demands of its customers. This new product line will be a game-changer in the alco-bev space and will strengthen Absolut’s position in the market, extending its exciting and diverse product portfolio. The 200ml bottles will give consumers an opportunity to explore the three flavors, allowing them to experiment and discover their palate for flavored vodka.
Absolut Mini will be available across Delhi, Gurgaon, Goa, Mumbai, Noida and Hyderabad. In Delhi, it will be priced at INR 750, while the price in Mumbai is INR 700.