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Tuesday, January 31, 2023
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Rahasya A Craft Vodka Expand Footprints In Maharashtra

Blisswater is focused on creating innovative products in the Alcobev category that are infused and inspired by India and bottled for the world.

Blisswater Industries Private Limited today announced that it is entering Maharashtra with its flagship product Rahasya – a craft vodka inspired by the mysticism and folklore of India. The India-infused vodka will be available across Mumbai, Thane and several other cities in Maharashtra in numerous retail outlets as well as HoReCa spaces. Rahasya is the brainchild of Varna Bhat, a first-generation entrepreneur who comes from a creative industry background of branding, events and experiential marketing. Blisswater Industries Private Limited recently announced a Seed funding round of USD 3,35,000 from CC One Venture Labs, Urmin Family House and independent investors Yash Shah (co-founder Disruptium) and Sham Kishor Bhat.

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Rahasya marries India’s culinary legacy with its new, self-assured future. Currently available across retail stores and HoReCa in Goa and Maharashtra, the vodka will soon be available in Karnataka and a few other domestic markets. Blisswater Industries is also planning to take Rahasya to four countries outside India, to give global citizens a taste of India.

Varna Bhat – CEO & Founder, Blisswater Industries Private Limited said “Rahasya has received a phenomenal response in Goa, and people are already asking us when it will be available across other locations in India. Being the only craft vodka that truly represents India inspired Infusion, our aim is to make Rahasya representative of India globally.”

Rahasya’s journey started with the desire to create a product that is premium and distinctly Indian. The intention was to present to the world a product distilled with pride in the country’s rich and glorious civilizational brilliance. The company’s vision is to take this unique alco-bev, re-imagined from Indian culinary secrets, to the world. The product is targeted at the new age consumer who is aspirational and well-travelled yet strongly rooted to the ethos of India.

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Rahasya is a Sanskrit word that means mystery, or secret. What makes Rahasya unique is its flavour profile, which takes inspiration from various elements that are inherent to the Indian way of life. Rahasya is crafted to transport your palate on a journey that tastes familiar, yet new. Every whiff and each sip aims to evoke a sense of mystery that is immersive and intriguing. What is in Rahasya? Well, that will remain a Rahasya for as long as you wish to journey it!

Blisswater is focused on creating innovative products in the Alcobev category that are infused and inspired by India and bottled for the world.

The above news was originally posted on bwdisrupt.businessworld.in

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