India’s first international blended whisky, Beam Suntory’s Oaksmith®, comes to North India, alongside other iconic premium spirits, Yamakazi®, Hibiki®, Teacher’s®, Laphroaig® and Roku®.
Gone are the days of waiting in duty free queues to get your hands on that bottle of your favourite Japanese Craft gin, Roku®. The premium spirits company is expanding its presence in north India by launching its popular spirits brands The Yamazaki® Distiller’s Reserve and Hibiki® Japanese Harmony, Suntory Whisky Toki® along with Roku® Japanese Craft Gin in the states of Delhi, Haryana, Punjab, Chandigarh, Uttar Pradesh and Rajasthan.
Touted as India’s first International Blended Whisky, Oaksmith® is a celebration of mastery and global collaboration, combining the best of East and West in a bottle. Curated especially for the Indian palate, it is a harmonious blend of aged Scotch Malts and Kentucky Straight American Bourbon aged for at least four years in American Oak barrels which lends it an unmatched smoothness.
It has been created by world-renowned, and Chief Blender, Suntory – Shinji Fukuyo, using traditional Japanese craftsmanship. It brings together the finest Scotch Malt whiskies and American Bourbons to create a blend for the Indian palate.
“India is a strategic market for Beam Suntory, and we are overwhelmed with the appreciation Oaksmith®, Toki®, Hibiki® and The Yamazaki® have received from consumers here. Growing premiumization of the Indian market and appreciation for finely crafted spirits make this an exciting time to expand the launch of these brands in India. Indians today are exposed to global quality standards, which inspired the creation of Oaksmith® that reimagines Indian whisky.” said Neeraj Kumar, Managing Director of Beam Suntory India.
The Oaksmith® blend is made using the finest ingredients and sincerity of process that is a hallmark of Beam Suntory’s Japanese heritage which is unique to this brand in the entire Indian whisky category. Its unique ageing process – in Oak barrels – lends the brand its name and also forms the inspiration behind the round bottle labels the Oaksmith® blend sports.
Both variants of Oaksmith are the most premium products in their respective categories on the back of their international quality and world class exceptional Japanese craftsmanship. The brand was recently earned some of the world’s most prestigious alco-bev recognitions , Both blend variants won Gold and Double Gold at SIP Awards, 2021 – USA, gold and silver respectively at Spirits International Prestige ‘21, USA & also at China Wine and Spirits Awards ’21 – China bronze at the London Spirits Competition and lastly Silver at USA Spirits Awards – ’21, USA. This is a testament to the world-class quality of Oaksmith® , and its commitment to purity, precision and finest ingredients.
“The beautiful blend integrates our East meets West competitive advantage and incorporates years of heritage the Beam Suntory family upholds, while showcasing Shinji-san’s award-winning blending capabilities. We are humbled to take forward this legacy and brands into North India. We see a growing opportunity for high quality premium spirits across these states” Further opined Neeraj Kumar on Oaksmith.
For those who like to stick to the traditional favourites, the much-loved Japanese whiskies The Yamazaki® Distiller’s Reserve and Hibiki® Japanese Harmony, Suntory Whisky Toki® along with Roku® Japanese Craft Gin have also been launched in the country.
The launch of Oaksmith® in North India is key to Beam Suntory’s growth strategy in India. The initial response has been overwhelming since its launch in India. As Oaksmith®, along with The Yamazaki®, Hibiki®, Toki® and Roku® launches across North India, this world-renowned portfolio reinforces the company’s commitment to lead the growth and premiumization of the Indian spirits market.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the world call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki® Japanese whisky; Teacher’s®, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku® gin; Oaksmith® Gold, its first International Blended premium Indian whisky; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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The above news was originally posted on www.livemint.com
