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Wednesday, June 12, 2024
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HomeAlco-BevIndia gets a new apple-flavoured whiskey to savour

India gets a new apple-flavoured whiskey to savour

It’s not that odd for people to sip whisky during a pandemic. ​​Nearly a year after the first wave of the Spanish flu hit India, an article in The Times of India in April 1919 reported that scientists recommended whisky for flu patients “not only as a stimulant but a sedative too. It induces a sense of well-being and freedom from anxiety, which is certainly a help in resisting infection”. Whiskey isn’t what today’s doctor would order but the spirit’s in popular demand all the same.

Jack Daniel’s is banking on the spirit’s popularity across India and bringing its apple variant to the market. While an Apple Jack cocktail is an all-weather favourite—Jack Daniel’s Old No. 7 poured over ice in a highball glass and topped with fresh apple juice—.with Tennessee Apple, all you have to do is pop the cap and pour a serve. Jack Daniel’s has just made Tennessee Apple available in India, its third flavoured whiskey here following Tennessee Honey and Tennessee Fire.

Crafted from Jack Daniel’s charcoal-mellowed Tennessee Whiskey that’s matured in new American oak barrels and apple liquor, the Jack Apple promises to be a smooth savour. The 70 proof, 750ml bottle is available at retail stores during the initial launch in Mumbai, Goa, Pune and Gurugram, starting at Rs2,300. It will soon be available at other locations in the country.

What does it taste like?

“Mr. Jack was known for being an innovator and always exploring how to do things differently, including adding different flavours and ingredients,” says Jack Daniel’s master distiller, Chris Fletcher. “Tennessee Apple is a perfect blend of crisp, green apples enhanced by the sweet bold notes of Jack. It is like a freshly picked apple in a glass of Jack”. It is recommended to serve Jack Daniel’s Tennessee Apple chilled: neat, on the rocks or with tonic water for people who love cocktails.

Rs2,300 for a 750ml bottle

The above news was originally posted on

Aabkari Times Editorial Team
Aabkari Times is a monthly news magazine on Liquor, Excise and Alcohol allied industry; being published since 2009 by the expertise of retired excise dept. associates and alco-bev industry professionals as our editorial team. Our magazine contains different new alco-bev strategic and new brand launch articles as well as news on recent govt. policies, trends on alcohol industry and other important data relevant to the distilleries and industry at the mass.

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