PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months after Coca-Cola Co launched its first alcoholic drink in the country.Truly hard seltzer maker Boston Beer Co will develop and make the flavored malt beverage, which will be called “Hard Mtn Dew”. The drink will be citrus flavored and have an alcohol by volume of 5%, the companies said.
“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages,” Boston Beer Chief Executive Officer Dave Burwick said.
The announcement comes at a time when demand for hard seltzer has slowed.
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The Aabkari(Abkari) Times magazine occupies a unique niche in the Indian media landscape. As the only Hindi monthly magazine dedicated to alcohol, liquor, excise, and allied industries, it caters to a specific audience with a specialized knowledge base.
New Delhi – Delhi is currently facing an unexpected beer shortage, and consumers are noticing more than just empty shelves. Beers from neighboring countries...
