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Copter7 shows the never-say-die spirit of MS Dhoni in brand campaign

Copter7 has launched brand-new campaign – #GoOneMoreRound, an OOH and digital campaign by the alcobev startup 7InkBrews which launched Copter7 commercial beers and artisanal chocolates.The campaign salutes the never-say-die spirit and the journey shared by some changemakers, influencers and the Copter7 brand ambassador Mahendra Singh Dhoni.

#GoOneMoreRound campaign’s OOH was executed by Madison World and the creative agency on board for the campaign was Digital Driftwood.

The campaign will introduce the campaign champions who have taken over the world – both online and outdoor.

Jhanvi Mewar, vice president, marketing, 7InkBrews, said, “After more than 730+ hours of meticulous planning, brainstorming, endless meetings, rejecting and reworking ideas, cold dinners, we are proud to have partnered with some deserving heroes whose stories are not just relatable but also aspirational. Copter7’s #GoOneMoreRound is an ode to these unparalleled life champions, their belief, their journey and each of their unmatched determination to make their dreams come true. Through this campaign, our objective is to invigorate people to seize the world and the opportunities it offers with vigor and enthusiasm. It’s time to remake your story and #GoOneMoreRound.”

As part of the partnership, Dhoni will own equity in HomeLane…

The above news was originally posted on brandequity.economictimes.indiatimes.com

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