Tag: marketing

Johnnie Walker maker Diageo tops sales estimates

Alco-Bev Editorial - January 27, 2023

Diageo, the world's largest spirits maker, beat first-half sales forecasts on Thursday as it raised prices and more people...

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury

Alco-Bev Editorial - June 23, 2022

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury Among the youngest marketing top talents in Indian alco-bev...

Oil marketing companies sign tripartite deals with banks and ethanol producers : Biofuels Digest

Articles Editorial - May 21, 2022

In India, oil marketing companies Bharat Petroleum Corporation Limited (BPCL), Indian Oil Corporation Ltd (IOCL) and Hindustan Petroleum Corporation...

Ruchika Gupta elevated as marketing director at Beam Suntory India

Alco-Bev Editorial - May 20, 2022

Beam Suntory has announced the elevation of Ruchika Gupta as marketing director in India Gupta joined Beam Suntory India in...

Influencer-led campaigns play a key role in our marketing mix: Vineet Sharma

Alco-Bev Editorial - January 12, 2022

Marketing alcohol has always been tough in India, a country with a restrictive regulatory environment, a task that became...

Motivator India wins media mandate for Radico Khaitan

Alco-Bev Editorial - August 25, 2021

Radico Khaitan has awarded their integrated media mandate to Motivator India. Motivator will manage the brand’s traditional and digital media...

Now, Mountain Dew Alco Bev can give you a hangover

Alco-Bev Editorial - August 13, 2021

PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months...

Copter7 shows the never-say-die spirit of MS Dhoni in brand campaign

Alco-Bev Editorial - August 9, 2021

Copter7 has launched brand-new campaign - #GoOneMoreRound, an OOH and digital campaign by the alcobev startup 7InkBrews which launched...

Budweiser’s marketing misery, Marketing & Advertising News

Alco-Bev Editorial - July 19, 2021

By Chehneet KaurBudweiser recently, took down its #StrongerTogether campaign after it was called out for being ‘insensitive’, ‘casteist’ and...

Oil marketing companies revised transportation rates of Ethanol to facilitate large scale Ethanol blending with petrol

Ethanol Editorial - July 16, 2021

Oil marketing companies have revised the transportation rates of Ethanol to facilitate large scale Ethanol blending with petrol in...

Liquor firms ride the digital wave; as it tries to fasten recovery

Alco-Bev Editorial - June 25, 2021

Ending the drought for what it may seem, several state governments including West Bengal, Odisha, Maharashtra, Jharkhand and Delhi...

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