Italy is making a strong push to bring its premium wines to India, despite the country’s high import tariffs. Over the weekend, Vinitaly, Italy’s renowned wine roadshow, made its first-ever stop in New Delhi, introducing luxury wines from top Italian regions like Tuscany, Veneto, Apulia, Campania, and Abruzzo. The event aimed to connect Italian wine…
IndiGo Airlines has partnered with Sula Vineyards to offer Indian wines on its newly launched wide-body aircraft. Passengers flying on the Delhi–Bangkok–Delhi route can now enjoy premium wines from Sula, marking a step towards enhancing the in-flight experience. This collaboration, which began on March 1, reflects IndiGo’s effort to showcase top Indian brands on the…
Dehradun, March 6, 2025 – The Uttarakhand government has announced its new Excise Policy 2025-26, introducing several major changes aimed at boosting revenue, promoting responsible alcohol consumption, and supporting local industries. The policy, approved in a cabinet meeting led by Chief Minister Pushkar Singh Dhami, brings stricter regulations, increased transparency, and incentives for the liquor…
March 5 (Reuters) – Brown-Forman, the maker of Jack Daniel’s, has criticized Canadian provinces for removing U.S. liquor brands from store shelves, calling it a harsher blow than tariffs. CEO Lawson Whiting described the move as a “disproportionate response” to tariffs imposed earlier by the Trump administration. Several Canadian provinces have taken American liquor off…
L Mohan Meakin Limited, the home of the iconic Old Monk Rum, is one of India’s oldest and most renowned companies. Its journey is deeply intertwined with the evolu tion of India’s alcoholic beverages industry. Here’s a glimpse into its illustrious history: The roots of Mohan Meakin trace back to 1855, when Edward Dyer, a…
L ucknow, Uttar Pradesh, January, 10th, 2025: The Inter-national Spirits and Wines Association of India (ISWAI), a leading voice of the Indian Premium Alcoholic Beverage Industry, in collab oration with the Uttar Pradesh Excise Department and Uttar Pradesh Police, has launched the ‘Never Drink and Drive’ campaign in the state of Uttar Pradesh (UP). This…
CELEBRATING EXCELLENCE IN LIQUOR RETAIL The India Drinks Retail Awards (IDRA) is a groundbreak-ing initiative in India designed to honour the unsung. heroes of the alcohol industry-retailers. This platform has been created to recognize and celebrate liquor retail-ers’ critical role as the primary customer interface. shaping consumer experiences and driving the success of alcohol brands…
Surrogate vs Brand Extensions is perhaps one of the longest debate running over 3 decades! I recall being a part of the restricted sector industry teams that led the discussions on advertising bans for restricted categories such as tobacco products, cigarettes, wine, alcohol, liquor or other intoxicants. An outcome of this was the CTNR Act…
Madhya Pradesh has introduced a new “low alcoholic beverage bar” concept where drinks with a maximum alcohol content of 10% will be served, including beer, wine, and ready-to-drink options. The consumption of stronger spirits will be banned in these bars. The new policy, effective from April 1, 2025, will also see restrictions on the sale…
The global beverage alcohol market in 2025 will be shaped by five key trends, as economic uncertainty continues into the year. While markets in the US and Europe remain sluggish due to high inflation, emerging economies like India, South Africa, and several parts of Southeast Asia and Latin America are showing strong growth. These regions…