Lucknow | July 13, 2025 Uttar Pradesh is quickly emerging as a hub for the liquor industry, thanks to major policy reforms and growing investor confidence. The state recently hosted its first investor summit focused entirely on the alcohol sector, which attracted investment proposals worth over ₹4,320 crore. At the event, 15 companies proposed setting…
1. Riding High Bira 91, one of India’s fastest-growing beer brands, was doing incredibly well. In 2023, it sold nearly 9 million cases and had strong investor backing with over $450 million pumped into the company. The brand was trendy, youth-focused, and on a winning streak. 2. A Small Legal Change, Big Trouble To follow…
Lucknow, July 7, 2025 — In the run-up to the Uttar Pradesh Excise Investors Summit 2025, scheduled for July 9, the Confederation of Indian Alcoholic Beverage Companies (CIABC) has welcomed the recent Excise Policy reforms introduced by the Uttar Pradesh government. CIABC stated that the new progressive Excise Policy is a significant step towards increasing…
Lucknow: Uttar Pradesh’s Excise and Prohibition Minister Shri Nitin Agrawal announced that the Excise Department collected ₹4,458.22 crore in revenue during June 2025. This marks a significant increase of ₹1,027.02 crore or over 30% compared to June 2024, when the department collected ₹3,431.20 crore. In the first quarter of the financial year 2025–26 (April to…
Jaipur, July 2, 2025 — Buying premium liquor in Rajasthan is about to become a more upscale experience. The state’s excise department is set to open 48 high-end ‘model liquor shops’ in major cities, featuring air-conditioned showrooms in malls and busy commercial areas. These model outlets will offer only premium brands of alcohol and will…
Noida, July 3, 2025 — Noida’s liquor revenue has seen a sharp increase in the first quarter of the financial year 2025–26, thanks to a revamped liquor policy introduced by the Uttar Pradesh government. The city collected ₹625 crore from liquor sales between April and June 2025 — a 35% jump compared to ₹462 crore…
Prayagraj, June 18, 2025 – With beer demand soaring this summer, tensions have flared in Kaushambi district. Some liquor shop owners reportedly caused a commotion at local warehouses, demanding extra supplies of a particular beer brand. Due to the seasonal spike in beer consumption, warehouse owners are struggling to manage the supply chain. The situation…
Chandigarh, June 17, 2025 — The Punjab Excise Department is planning a major upgrade of its liquor tracking system to fight rising cases of liquor smuggling in the state. The current system, which relies heavily on QR codes, has proven to be vulnerable, with smugglers reportedly bypassing it to supply illegal liquor. Why the Overhaul?…
A delegation led by Karnataka’s Excise Commissioner, Mr. Venkatesh Kumar R., visited Uttar Pradesh today to study the state’s excise administration, known for its transparent and revenue-driven policies. The team arrived in Lucknow and held a detailed meeting with Uttar Pradesh Excise Commissioner Mr. Adarsh Singh, where they were briefed on the state’s excise policy…
The celebrations after Royal Challengers Bangalore (RCB) clinched their first-ever Indian Premier League (IPL) title went beyond fireworks and street parties—Karnataka saw a massive surge in liquor sales, collecting a record ₹157.94 crore on June 3 alone. RCB’s long-awaited victory over Punjab Kings in the IPL 2025 final sent fans across the state into a…