The Karnataka government has decided not to raise beer prices through the winter season, even though beer sales typically dip by 10-20% in colder months. This decision is meant to prevent further slowing down of beer sales, which are expected to drop even more in January, the coldest month. While the state’s Excise Department had…
The round was co-led by Chimes Group and Srinavasan Namala, CEO of Porus Laboratories, with additional investments from Hyderabad Angels, The Chennai Angels, and several high-net-worth individuals. The company plans to use the funds to strengthen its supply chain, expand its product offerings, and grow its brand presence. Founded in 2017 by Vijay P Sharma…
In partnership with DLG and Viking Malt, the company has secured Danish malt barley produced using regenerative farming practices. This barley will be used to brew a special edition of Carlsberg beer, which will be available in 2025. As part of its long-term sustainability goals, Carlsberg has committed to sourcing all raw materials using regenerative…
Varchas Whiskey, based in Michigan, is gearing up to enter the markets of Telangana and Haryana, according to the company’s founder, Varchasvi Shankar. The brand, which began selling in India last year, also plans to launch a new whiskey tailored for Indian consumers. In an interview, Shankar shared that Varchas Whiskey has been steadily gaining…
Beer Sales in Delhi Show Growth, But Challenges Remain Beer sales in Delhi have seen a notable recovery this year, bouncing back from a tough 2021 when sales dropped by more than a third. Between April 1 and September 30, 2024, beer consumption in the city grew by around 7% compared to the same period…
In an exclusive interview with Outlook Business, Paul John, Chairman of John Distilleries, shared the company’s vision for expanding its reach and introducing more Indian consumers to premium whisky. The company, known for producing Paul John Single Malt Whisky, has recently launched the second phase of its Malt Plant in Goa, increasing production capacity from…
As the festive season sparks optimism and economic energy, businesses are stepping up their efforts to stand out in a crowded market. Marketing strategies are evolving to keep pace, with companies blending online and in-store tactics for a seamless consumer experience. Bacardi, a leading player in the alcoholic beverages industry, is riding this festive wave…
Diageo India has launched a regenerative agriculture initiative in Telangana, aiming to reduce carbon emissions and water usage in its supply chain. The program, in collaboration with the Centre for Sustainable Agriculture, will work with over 220 rice farmers across 15 villages, covering more than 500 hectares of land in its first year. The initiative…
India’s craft beer scene is expanding, and according to Abhinav Jindal, CEO and founder of BeeYoung beers, the younger generation is driving this shift. Jindal believes that consumers today are looking for more than just a drink—they want a unique experience. With a growing interest in craft beers, he sees a huge opportunity for this…
John Distilleries, the maker of Paul John Single Malt Whisky, has announced the launch of Phase II of its Malt Plant in Goa, a major expansion that will triple the distillery’s production capacity. This new phase increases the plant’s annual production from 1.3 million liters to 3 million liters, addressing the growing demand for Paul…