Bengaluru:The alcoholic beverage industry has welcomed the major excise reforms announced in the Karnataka Budget for 2026–27 by Chief Minister Siddaramaiah, who also serves as the state’s Finance Minister. Industry bodies said the new measures could modernise the sector and improve the overall tax system. Positive Step for the Industry Anant S. Iyer, Director General…
Staggy blended whisky, a brand owned by the Cheers Group led by Dr. Mohan Krishna Balivada, has reached an important milestone by selling more than one million units. The whisky is popular in Delhi and is also available across many parts of India. In addition, the brand is exported to international markets. The Cheers Group…
March 6, 2026:Monika Alcobev Limited has partnered with tequila brand Jose Cuervo to host Margarita Fest 2026, a nationwide celebration of tequila cocktails. The three-day festival will take place from March 6 to March 8, 2026, across more than 90 premium outlets in major Indian cities. The event will be held in Delhi NCR, Mumbai,…
New Delhi, 24 February 2026 — India’s distillery and bio-energy sector is stepping into a crucial phase. With ethanol blending levels close to E20, growing support for flex-fuel vehicles, and stronger sustainability requirements, the industry is no longer just increasing production — it is rethinking how it operates for the future. In this context, the…
Bollywood star Ranveer Singh is expanding his presence in India’s premium alcohol market. After launching a luxury vodka, he has now introduced Aodh, a triple-distilled Irish whiskey, to Indian shelves through ABD Maestro — the luxury division of Allied Blenders & Distillers (ABD). Singh joined ABD Maestro as Co-Founder and Creative Partner, making it clear…
Indian rapper and entrepreneur Badshah has stepped into the liquor business with the launch of Shelter 6, a premium vodka aimed at India’s fast-growing nightlife scene. Known for his chart-topping music and larger-than-life persona, the artist is now blending star appeal with serious business ambition. What is Shelter 6? Shelter 6 is a six-times-distilled vodka,…
Raipur, February 2026 – The Chhattisgarh government has officially cleared the new Chhattisgarh Excise Policy for 2026-27, paving the way for significant reforms in the state’s liquor retail and regulation sector. Approved by the state cabinet under Chief Minister Vishnu Deo Sai in January 2026, the policy aims to streamline operations, reduce logistical issues, and…
Shimla, February 16, 2026 – In a landmark move towards digital governance, the Himachal Pradesh Department of State Taxes and Excise has opened the online e-auction window for the allotment of retail liquor vends (Liquor Vends) and entry toll barriers (Entry Toll Units) for the financial year 2026-27. This marks the first time in the…
India’s ethanol production capacity has doubled, paving the way for potential diesel blending after successful petrol blending, says All India Distillers’ Association (AIDA) India has achieved a major milestone in its biofuel journey, with ethanol blending in petrol reaching 20% (E20) and the country’s ethanol production capacity now doubled to around 2,000 crore litres (20…
Goa-based Cheers Group has introduced a limited-edition Kadamba Indian Single-Malt Whisky – Carnival Edition to mark the spirit and energy of Goa Carnival 2026. The special release features a vibrant canister design inspired by the colours, music, and festive atmosphere of Goa’s iconic Carnival. Created exclusively for the 2026 Carnival season, the edition pays tribute…