Tag: BrandEquity

Johnnie Walker maker Diageo tops sales estimates

Alco-Bev Editorial - January 27, 2023

Diageo, the world's largest spirits maker, beat first-half sales forecasts on Thursday as it raised prices and more people...

Motivator India wins media mandate for Radico Khaitan

Alco-Bev Editorial - August 25, 2021

Radico Khaitan has awarded their integrated media mandate to Motivator India. Motivator will manage the brand’s traditional and digital media...

Now, Mountain Dew Alco Bev can give you a hangover

Alco-Bev Editorial - August 13, 2021

PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months...

Copter7 shows the never-say-die spirit of MS Dhoni in brand campaign

Alco-Bev Editorial - August 9, 2021

Copter7 has launched brand-new campaign - #GoOneMoreRound, an OOH and digital campaign by the alcobev startup 7InkBrews which launched...

Budweiser’s marketing misery, Marketing & Advertising News

Alco-Bev Editorial - July 19, 2021

By Chehneet KaurBudweiser recently, took down its #StrongerTogether campaign after it was called out for being ‘insensitive’, ‘casteist’ and...

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Tag: BrandEquity

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