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State Excise Policy

UP Excise Policy 2026-27 Focuses on Stability and Revenue Alignment; Targets ₹60,000 Crore
ByAabkari Times Editorial February 12, 2026March 25, 2026

The Yogi Adityanath-led Uttar Pradesh Government has finalized the Excise Policy for Financial Year 2026-27, bringing major clarity for country liquor (देशी मदिरा), composite shops, event bars, microbreweries, wine retail, and wholesale operators. The new policy, effective from April 1, 2026, largely continues the structural reforms introduced in 2025-26 while strengthening compliance, digital monitoring, and…

Read More UP Excise Policy 2026-27 Focuses on Stability and Revenue Alignment; Targets ₹60,000 Crore
State Excise Policy

J&K Government Notifies Excise Policy 2026-27: Key Highlights and Implications
ByAabkari Times Editorial February 11, 2026March 25, 2026

Jammu, February 11, 2026 — The Government of Jammu and Kashmir has officially notified the Excise Policy 2026-27 (S.O. 37), which will come into force from April 1, 2026, and remain valid till March 31, 2027. The policy, issued under the J&K Excise Act, Svt. 1958, aims to balance revenue generation, public health, tourism promotion,…

Read More J&K Government Notifies Excise Policy 2026-27: Key Highlights and Implications
Beer & Brewery

India’s First Vinyl-Themed Microbrewery 33&BREW Opens in Bengaluru
ByAabkari Times Editorial February 11, 2026March 25, 2026

33&BREW, described as India’s first vinyl-themed microbrewery, has opened in Brookfield, Bengaluru, at Prestige Techno Star. The new venture comes from the founders of Record Room and now operates under Optimistic Capital. It blends a love for analogue music with craft beer and curated food. The name 33&BREW is inspired by 33 RPM — the…

Read More India’s First Vinyl-Themed Microbrewery 33&BREW Opens in Bengaluru
Company News

Simba Eyes Big States and New Brews to Add a Million More Beer Cases Next Year
ByAabkari Times Editorial February 3, 2026March 25, 2026

Simba is stepping into its next phase of growth with a sharper expansion strategy, stronger brewery tie-ups, and a focused push into large, high-consumption states. The beer and alcobev brand wants to scale up without losing its premium image, said Ishwaraj Singh Bhatia, Co-founder and COO, Simba. The company, which was earlier present in 12…

Read More Simba Eyes Big States and New Brews to Add a Million More Beer Cases Next Year
Beer & Brewery

Medusa Brings Draught Beer to Delhi, Speeds Up Nationwide Expansion
ByAabkari Times Editorial February 3, 2026March 25, 2026

Medusa Beverages has introduced draught beer in Delhi, marking a major step in strengthening its presence in restaurants, bars, and hotels. The company has already installed beer taps at 25 outlets in the city and plans to expand to 100 locations by the end of this year. Delhi continues to be Medusa’s biggest and most…

Read More Medusa Brings Draught Beer to Delhi, Speeds Up Nationwide Expansion
Brand Stories

More Than Just Wine: Sula Vineyards CEO Rajeev Samant on Sulafest, Sustainability and the Rise of Wine Tourism
ByAabkari Times Editorial February 2, 2026March 25, 2026

February 2, 2026 As music echoes across the rolling vineyards of Nashik and thousands of visitors soak in the atmosphere, it’s evident that Sulafest is no longer just a wine-and-music festival. What began 15 years ago as a niche gathering has grown into one of India’s most recognisable cultural events, blending music, travel, wine, and…

Read More More Than Just Wine: Sula Vineyards CEO Rajeev Samant on Sulafest, Sustainability and the Rise of Wine Tourism
Company News

Sanam Puri’s Debut Live Concert in Bhopal: A Night of Nostalgia Powered by Woodpecker
ByAabkari Times Editorial January 30, 2026March 25, 2026

Bhopal, January 30, 2026 – Music lovers in Bhopal experienced pure magic as Sanam Puri performed live in the city for the first time. The soul-stirring concert at MPT DDX Drive-In Cinema, Shymala Hills, became an emotional celebration of timeless melodies and shared joy. Unforgettable Performance by Sanam Puri in Bhopal From the opening notes,…

Read More Sanam Puri’s Debut Live Concert in Bhopal: A Night of Nostalgia Powered by Woodpecker
Beer & Brewery

United Breweries Launches Kingfisher Smooth in Karnataka
ByAabkari Times Editorial January 30, 2026March 25, 2026

Bengaluru, January 29, 2026:United Breweries Limited (UBL), part of the Heineken Company, has announced the launch of Kingfisher Smooth in Karnataka, strengthening the Kingfisher brand’s presence in the mainstream strong beer segment. Positioned as a strategic addition to the Kingfisher portfolio, Kingfisher Smooth is aimed at young, legal-age consumers who prefer a smoother and more…

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Import & Export

India–EU FTA: European Alcohol to Become Much Cheaper in India; Popular Brands to Benefit
ByAabkari Times Editorial January 28, 2026March 25, 2026

New Delhi:The proposed Free Trade Agreement (FTA) between India and the European Union is expected to significantly reduce the prices of imported European beer and liquor in India. The European Union’s 27 member countries are among the world’s leading producers of alcohol, and their brands are already popular among India’s urban middle class. However, high…

Read More India–EU FTA: European Alcohol to Become Much Cheaper in India; Popular Brands to Benefit
State Excise Policy

Steady Revenue Growth Under Current UP Excise Policy Sets the Stage for New UP Excise Policy 2026–27
ByDr. Jogendra Singh January 25, 2026March 25, 2026

Lucknow, January 2026 — Nine months into the current Uttar Pradesh Excise Policy 2025–26, the state has recorded a robust 15% year-on-year rise in excise revenue, with collections reaching approximately ₹39,825 crore by December 2025. This steady growth trajectory places the department in a strong position as it enters the final quarter of the policy…

Read More Steady Revenue Growth Under Current UP Excise Policy Sets the Stage for New UP Excise Policy 2026–27