Tag: advertising

Johnnie Walker maker Diageo tops sales estimates

Alco-Bev Editorial - January 27, 2023

Diageo, the world's largest spirits maker, beat first-half sales forecasts on Thursday as it raised prices and more people...

Govt imposes prohibition on surrogate advertising; alcohol and tobacco brands main casualties

Alco-Bev Editorial - June 23, 2022

Ambiguity around brand extensions, however, has caused more confusion than clarity. The government’s recent guidelines prohibiting surrogate advertising, have caused...

surrogate advertising: Liquor companies seek clarity on surrogate ads

Alco-Bev Editorial - June 23, 2022

Large liquor makers including , Pernod Ricard, and Bacardi are seeking clarity from the government on what qualifies as...

Ruchika Gupta elevated as marketing director at Beam Suntory India

Alco-Bev Editorial - May 20, 2022

Beam Suntory has announced the elevation of Ruchika Gupta as marketing director in India Gupta joined Beam Suntory India in...

Motivator India wins media mandate for Radico Khaitan

Alco-Bev Editorial - August 25, 2021

Radico Khaitan has awarded their integrated media mandate to Motivator India. Motivator will manage the brand’s traditional and digital media...

Now, Mountain Dew Alco Bev can give you a hangover

Alco-Bev Editorial - August 13, 2021

PepsiCo Inc is planning to launch a Mountain Dew-branded alcoholic beverage in the United States early next year, months...

Copter7 shows the never-say-die spirit of MS Dhoni in brand campaign

Alco-Bev Editorial - August 9, 2021

Copter7 has launched brand-new campaign - #GoOneMoreRound, an OOH and digital campaign by the alcobev startup 7InkBrews which launched...

Budweiser’s marketing misery, Marketing & Advertising News

Alco-Bev Editorial - July 19, 2021

By Chehneet KaurBudweiser recently, took down its #StrongerTogether campaign after it was called out for being ‘insensitive’, ‘casteist’ and...

India’s advertising clampdown leaves alcobev industry hungover

Uncategorized Editorial - June 8, 2021

MUMBAI: Having a little drink here and there never harmed anyone. While most of us would like to believe...

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