Ruchira Jaitly, Chief Marketing Officer at Diageo India, believes that the future of India’s alco-beverage industry will be defined by cultural understanding, experiential marketing,...
Distilled spirits are alcoholic drinks such as brandy, whisky, rum, and arrack that are produced through a process called distillation. These beverages are made...
Mr. Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC), welcomed several reform-oriented announcements...