Bollywood star Ranveer Singh is expanding his presence in India’s premium alcohol market. After launching a luxury vodka, he has now introduced Aodh, a triple-distilled Irish whiskey, to Indian shelves through ABD Maestro — the luxury division of Allied Blenders & Distillers (ABD).
Singh joined ABD Maestro as Co-Founder and Creative Partner, making it clear that he isn’t just lending his name to a bottle. His first launch under the label was Rangeela Contemporary Indian Vodka — a triple-distilled, platinum chill-filtered vodka aimed at young, urban consumers looking for premium Indian spirits. The brand was rolled out in Maharashtra, Goa, West Bengal, and parts of North India.
But vodka was only the beginning.
Aodh Marks Entry Into Irish Whiskey
In late 2025, ABD Maestro stepped into the fast-growing Irish whiskey segment with the launch of Aodh Irish Whiskey. Industry data shows that India has become one of the fastest-growing markets for Irish whiskey in recent years, ranking among the top five globally in terms of growth.
The name “Aodh” (pronounced “Aye-oh”) means “flame” in Irish. The whiskey is triple-distilled — following traditional Irish methods — and aged in ex-bourbon casks. It offers a smooth flavor profile with hints of vanilla cream, light honey sweetness, and a soft toffee finish.
Priced at around ₹3,950 for a 750 ml bottle, Aodh falls into the accessible super-premium category, targeting consumers willing to spend more for quality and craftsmanship.
A ₹70 Crore Luxury Push
ABD Maestro itself is part of a larger strategic expansion. In 2025, Allied Blenders & Distillers invested nearly ₹70 crore to build the luxury subsidiary and acquired an 80% stake. The idea is to combine ABD’s strong distribution network with Singh’s creative branding vision.
The luxury portfolio now includes:
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Woodburns Contemporary Indian Malt Whiskey
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Arthaus Blended Malt Scotch
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Zoya Special Batch Gin
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Russian Standard Vodka
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Along with Rangeela Vodka and Aodh Irish Whiskey
A Calculated Move
In interviews, Ranveer Singh has spoken about “levelling up” in every aspect — from design to taste. This reflects a broader trend in urban India, where consumers are drinking smaller quantities but opting for more premium, globally respected brands.
His move into Irish whiskey isn’t random. It’s a carefully planned step into a category that is gaining popularity in India and still has room to grow.
After positioning Rangeela as a modern Indian vodka with global appeal, Singh is now testing whether Indian consumers are ready to embrace Irish whiskey as their next premium favorite — and early signs suggest they might be.
