New Delhi, Sept 25, 2025 – Indian whisky brand All Seasons Sir-E-Taj has made the country proud by winning a silver medal with 92 points at the 2025 London Spirits Competition, cementing its place among the world’s finest whiskies.
The Oasis Group, which created the All Seasons brand, has steadily grown into one of India’s leading liquor makers. Its flagship All Seasons Whisky has already sold more than 17.5 million cases, making it a household name in Delhi, Punjab, Rajasthan, Haryana, and Uttar Pradesh. The brand is expected to cross 5 million cases this year and double that within three years, making it one of the fastest-growing Indian whiskies.
Currently available in 20 states and 2 union territories across India, All Seasons is also exported to more than 20 countries. In Italy, it is stocked in over 80 Iper Tosano supermarkets. Since Bollywood actor Sanjay Dutt endorsed the brand in 2018, and through tie-ups with three IPL teams — Punjab, Delhi, and Hyderabad — the brand has strengthened its nationwide visibility.
Building on this success, the Oasis Group launched All Seasons Sir-E-Taj Reserve in 2024, stepping into the ultra-premium whisky segment. Priced at around ₹600 in Delhi for a 750ml bottle, Sir-E-Taj blends select grains, imported Scotch malts, and bourbon-cask aging to deliver notes of tropical fruit, soft sweetness, and a gentle smoky finish.
Founded in 1987 by the late Om Parkash Malhotra, Oasis Group now operates 8 distilleries and 14 bottling plants, producing 360 million liters of grain spirit annually — making it one of India’s largest ethanol producers. It also supplies ethanol for the government’s Ethanol Blending Program. Under the leadership of Chairman Deep Malhotra and his sons, Gauravh and Gautam Malhotra, the group has already achieved a turnover of ₹3,500 crore and aims to touch ₹5,700 crore by 2028.
Looking ahead, Oasis plans to expand aggressively into Europe, North America, the UAE, Africa, and Southeast Asia, while also developing new premium offerings such as Indian single malts, luxury vodka, artisan vodka, and Caribbean rum.
With Sir-E-Taj Reserve’s international recognition, Oasis Group is not just selling whisky — it is reshaping global perceptions of Indian spirits and placing India firmly on the world’s premium whisky map.
