Ochre Spirits has launched two new gin variants as part of its plan to grow in India’s premium liquor market.
The company has introduced:
- Original Dry Gin – a classic, botanical-style gin
- Plum Citron Gin – a fruit-based gin aimed at younger consumers
Both products have an alcohol content of 40%.
The Goa-based brand is aiming to achieve ₹145 crore in revenue over the next three years, increasing its earlier target of ₹100 crore due to rising demand for craft spirits.
Expansion Plans Across India
Ochre Spirits currently operates in states like Goa, Maharashtra, Karnataka, and Puducherry. Now, the company is planning to expand aggressively into 7 states and 34 cities in the coming financial year.
This expansion is part of its strategy to strengthen its presence in premium retail stores, bars, and restaurants across the country.
Riding the Craft Spirits Trend
The company is benefiting from the growing popularity of craft and premium spirits in India. Consumers are now moving beyond just experimenting and are actively choosing high-quality, artisanal alcohol.
According to the company’s founder, the focus is now on expanding distribution and being available in markets where demand for premium spirits is increasing.
Building a Premium Portfolio
Ochre Spirits already has products in the rum and vodka segments, and with the launch of these new gins, it aims to strengthen its position in the fast-growing premium liquor category.
