Delhi: Uppal Brewers & Distillers (UBD), the spirits division of The Uppal Group, has officially launched its flagship label Soorahi – Finest Blended Indian Whisky in Odisha. The whisky is now available across premium retail outlets and key bars in major cities like Bhubaneswar, Berhampore, and Cuttack.
Odisha is a key part of UBD’s Eastern India growth strategy, targeting consumers who are moving away from mass-market labels in favor of premium, story-driven Indian spirits. This follows the company’s recent expansion into Daman & Diu in February 2026, signaling a period of continuous growth for the brand.
Since its launch in early 2025, Soorahi has sold over 200,000 bottles across Delhi, Punjab, and Haryana, establishing itself in the premium blended whisky segment.
Kanhav Uppal, Co-Founder of UBD, said:
“The overwhelming response to Soorahi encourages us to bring this ‘Proudly Indian’ story to Odisha. By the end of this year, we plan to expand into 6–8 more states.”
The launch is supported by UBD’s new bottling plant in Goa, which ensures smooth logistics and meets rising demand across India.
Ankur Sachdeva, CEO & Co-Founder, added:
“Odisha’s discerning consumers value craftsmanship and nuanced flavors. Soorahi’s balanced character will pair perfectly with the bold, spice-forward coastal cuisines of Odisha and Daman. This isn’t just a new region for us—it’s a market ready for premium, story-led Indian spirits.”
About Soorahi
- Meaning: “Good Traveller”
- Profile: Smooth, versatile, approachable premium whisky
- Price: Approx. ₹2,200 (750ml; varies by state)
With Soorahi and the recently launched Madhvan whisky, UBD is well-positioned to capture a larger share of India’s premium spirits market, appealing to consumers who appreciate quality, craftsmanship, and balance.
The Aabkari(Abkari) Times magazine occupies a unique niche in the Indian media landscape. As the only Hindi monthly magazine dedicated to alcohol, liquor, excise, and allied industries, it caters to a specific audience with a specialized knowledge base.
