Japanese beverage company Suntory Holdings is planning to significantly expand its whisky business in India. The company’s CEO, Nobuhiro Torii, said Suntory aims to triple its whisky sales in the country by the fiscal year 2030.
To achieve this goal, Suntory is focusing on locally blended whiskies made specifically for the Indian market. These India-exclusive brands are being sold at three different price levels, allowing the company to target a wider range of customers—from budget buyers to premium whisky drinkers.
One example is the Oaksmith Gold whisky, which is already available in Indian liquor stores. By offering products at multiple price points and tailoring blends to local tastes, Suntory hopes to strengthen its presence in the fast-growing Indian whisky market.
The company believes India’s rising demand for whisky makes it a key market for future growth.
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