Brothers & Co. Blend No. 15 (B15) Premium Whisky has officially been launched in Uttar Pradesh, just in time for the Holi celebrations.
I’m pleased to share that Brothers & Co. Blend No. 15 Premium Whisky has now been launched in Uttar Pradesh — just in time for the vibrant festivities of Holi.
At Globus Spirits Ltd., our approach has always been consumer-first. As aspirations rise and India’s premium whisky segment continues to witness strong growth, today’s consumers are seeking more than just a drink — they seek quality, craftsmanship, and experiences that elevate meaningful moments. Brothers & Co. B15 is crafted keeping exactly this evolution in mind.
An ode to timeless brotherhood, B15 celebrates bonds built on trust, loyalty, and shared memories. Drawing inspiration from the bear, the fox, and the rooster — symbols of strength, intelligence, and resilience — this blend brings together the finest Scotch, American Bourbon, and aged Indian Single Malt into a full-bodied, refined expression.
Warm smoky notes, soft oak, and delicate sweetness on the nose open into a smooth, rounded palate layered with malt richness and a lingering warmth — making it a perfect companion for celebrations that bring people together.
As we strengthen our premium portfolio in Uttar Pradesh, our commitment remains clear: to offer world-class spirits that resonate with the evolving tastes of the proud, modern Indian consumer.
Here’s to celebrating Holi with colour, camaraderie, and craftsmanship.
Globus Spirits Ltd. says the brand has been created with a strong focus on today’s evolving consumer preferences. As India’s premium whisky market continues to grow, customers are looking beyond just a drink — they want quality, craftsmanship, and a premium experience. B15 has been developed keeping this shift in mind.
The whisky celebrates the idea of brotherhood — bonds built on trust, loyalty, and shared memories. Inspired by the bear, fox, and rooster — symbols of strength, intelligence, and resilience — the blend combines fine Scotch, American Bourbon, and aged Indian Single Malt to create a rich and refined spirit.
It offers warm smoky aromas, hints of soft oak, and light sweetness on the nose. On the palate, it is smooth and well-rounded, with layered malt flavours and a lasting warmth — making it ideal for festive gatherings.
With this launch, the company aims to further strengthen its premium presence in Uttar Pradesh and continue offering high-quality spirits that match the tastes of modern Indian consumers.
A perfect toast for Holi celebrations filled with colour and togetherness.
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