New Delhi, January 29, 2026:
Monika Alcobev Limited, one of India’s leading importers and distributors of premium wines and spirits, partnered with celebrated designer Gaurav Gupta to mark the opening of his new menswear flagship store at DLF Emporio, New Delhi. The event featured 1800 Tequila as the exclusive premium spirits partner for the evening.
The launch brought together high fashion and fine hospitality in a refined luxury setting. Gaurav Gupta’s signature sculptural menswear set the tone for the evening, while Monika Alcobev curated an elevated spirits experience that seamlessly complemented the store’s aesthetic.
Speaking about the collaboration, Kunal Patel, Managing Director, Monika Alcobev Limited, said that luxury fashion platforms offer premium brands a meaningful way to build long-term relevance and consumer recall. He added that such partnerships help strengthen brand presence across both retail and on-trade channels.
A key highlight of the evening was the bespoke 1800 Tequila bar, where guests enjoyed expertly crafted cocktails and signature serves. Designed to echo the store’s elegant interiors, the bar added to the overall visual and sensory experience of the space.
The collaboration reflected a natural synergy between Gaurav Gupta’s craftsmanship-driven design philosophy and 1800 Tequila’s focus on heritage and quality. The event flowed effortlessly between fashion and hospitality, offering guests a thoughtfully curated luxury experience.
As Gaurav Gupta continues to expand his menswear presence across India’s luxury retail landscape, Monika Alcobev reaffirmed its commitment to creating impactful brand experiences through carefully chosen partnerships.
About Monika Alcobev
Monika Alcobev is a leading importer, distributor, and marketer of premium alcoholic beverage brands in India, with a strong presence across HORECA, retail, and travel retail channels. Its portfolio includes globally renowned brands such as Jose Cuervo, 1800 Tequila, Rémy Martin, Cointreau, The Botanist, Ron Diplomático, and several others. In July 2025, the company marked a major milestone with a successful SME IPO, signalling its next phase of growth.
About Gaurav Gupta
Founded in 2005, Gaurav Gupta is an internationally recognised Indian luxury fashion house known for its sculptural couture and avant-garde design language. A graduate of Central Saint Martins and a permanent member of the Paris Haute Couture Week calendar, the brand is celebrated for blending traditional Indian craftsmanship with modern, architectural silhouettes. Gaurav Gupta’s creations are worn by leading global figures across fashion, entertainment, and culture.
The Aabkari(Abkari) Times magazine occupies a unique niche in the Indian media landscape. As the only Hindi monthly magazine dedicated to alcohol, liquor, excise, and allied industries, it caters to a specific audience with a specialized knowledge base.
