BHOPAL: The Madhya Pradesh Travel Mart (MPTM) 2025 concluded on a high note, transforming its Gala Dinner into a spectacular evening of global networking, culture, and celebration. Held at the historic Jehan Numa Palace, the event saw Woodpecker take center stage as the Exclusive Beverage Partner, adding a modern twist to the state’s traditional hospitality.
A Global Gathering at Jehan Numa Palace
Organized by Madhya Pradesh Tourism, the event hosted over 400 delegates, including travel agents, tour operators, and hospitality leaders from more than 27 countries. The evening was a seamless blend of business and leisure, set against the backdrop of the 19th-century royal residence. Guests enjoyed an open-air feast featuring regional cuisine paired perfectly with fresh Woodpecker draught beer.
“Woodpecker’s partnership with MPTM is a celebration of Indian entrepreneurship and culture. We are proud to be part of an event that connects India with the world. Jehan Numa Palace provided the perfect stage for our brand—Indian at heart, yet global in spirit.”
Record-Breaking Investments Announced
The event was inaugurated by Chief Minister Dr. Mohan Yadav, who announced a historic ₹3,665 crore in investment proposals. This massive commitment underscores Madhya Pradesh’s rising global status and promises significant employment generation in the tourism sector.
Woodpecker: The Taste of Modern India
Woodpecker’s presence added a contemporary vibe to the heritage setting. The draught counters became popular networking spots where international guests discussed new partnerships over chilled, smooth, and crisp beer.
About SOM Group of Companies
Headquartered in Bhopal, SOM Group is one of India’s leading alcoholic beverage manufacturers. Known for premium brands like Woodpecker, Hunter, Power Cool, and Black Fort, the company exports to multiple international markets and is committed to shaping the future of the Indian beverage industry.
