ABD Maestro, a company known for luxury and premium spirits, has taken a big step in alcohol marketing by launching India’s first consumer engagement initiative powered by generative AI.
The campaign is being showcased through its premium brands ZOYA Gin and WOODBURNS Whisky. Both are using AI to create designs, content, and influencer-led campaigns aimed at connecting better with consumers.
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ZOYA Gin has introduced two AI-generated Value Added Packs (VAPs) and teamed up with AI lifestyle influencer Kavya Mehra to highlight its modern and tech-forward image.
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WOODBURNS Whisky is engaging its community of “Bold Explorers” through storytelling with AI influencer Kabir Manja, emphasizing adventure and creativity.
According to Arvind Hangal, Director – Marketing & Special Accounts at ABD, generative AI is more than just a tool to speed up content creation. It is changing how alco-bev brands talk to their audiences—by cutting production time, pushing creative limits, and delivering culturally relevant content.
Hangal added that today’s consumers want personalized and meaningful interactions. With AI, ABD Maestro can meet these expectations more precisely across different consumer touchpoints.
This move highlights how alco-bev brands can use advanced technology not only to stay ahead of the competition but also to build deeper, more creative, and future-ready connections with their customers.
