Pernod Ricard, one of the world’s leading spirits companies, is betting big on India’s growth. The company recently sold its Imperial Blue brand and expects this move to immediately boost both margins and growth in the country.
However, a recent hike in excise duty in Maharashtra is expected to slow down sales in the short term.
Alexandre Ricard, the global CEO, said that consumer demand in India remains very strong, and the trend of customers upgrading to premium brands continues to grow. Despite the temporary hit from policy changes, Pernod Ricard is confident about India’s long-term potential and expects strong momentum by FY26.
