Monika Alcobev Limited, India’s only listed premium wine and spirits importer, has introduced Licor 43—Spain’s best-selling liqueur—from the Zamora Company into the Indian market. Popular in over 80 countries, this is the brand’s first step into India’s fast-growing premium alcohol space.
Kunal Patel, Managing Director of Monika Alcobev, said the launch marks an important milestone. “Licor 43 is iconic, versatile, and crafted for modern mixology. We’re thrilled to bring it to Indian consumers,” he noted.
Made from 43 natural ingredients including botanicals, spices, and citrus fruits, Licor 43 has been a part of Spain’s drinking culture for more than 70 years. Indian consumers will now get to experience signature global serves like the Mini Beer and Carajillo 43.
The brand is launching with several variants—Licor 43 Original (700ml & 1000ml), Licor 43 Chocolate (700ml), and Licor 43 Crème Brûlée (700ml). Alongside, Monika Alcobev is also introducing Zamora’s Martin Miller’s Original Gin, Villa Massa Limoncello, and Villa Massa Amaretto.
Ankit Shah, Area Director (AMEA) at Zamora Company, said the partnership with Monika Alcobev is a big step in their global expansion. “India’s imported spirits market is growing fast with rising disposable incomes and a clear move towards premium choices. With Monika’s strong distribution, we’re confident of connecting with India’s evolving consumers,” he said.
Licor 43 is already available in Goa and Mumbai, and will soon expand to North, West, and South India, including Karnataka, Telangana, and Tamil Nadu. Plans are also in place to enter key cities in East India. The launch carries the tagline “Mix Something New”, underlining Monika Alcobev’s focus on bringing premium international spirits to India’s cocktail culture.
