Uttar Pradesh, August 6, 2025 – CARIB Premium Strong Beer, the well-known Caribbean beer brand, has made a powerful entry into the Indian market, selling over 40,000 cases in just 40 days since its launch in May 2025.
Brewed locally and distributed by GLOBUS ANSA Private Limited—a joint venture between Caribbean giant ANSA McAL and India’s Globus Spirits Ltd.—CARIB Premium Strong is positioned as a bold yet smooth beer crafted for modern Indian consumers who value strength, flavour, and style.
The brand was launched across 31 towns in Uttar Pradesh, and the response has been exceptional. Its smooth yet robust taste, stylish international packaging, and premium positioning have struck a chord with young Indian drinkers looking for a refreshing and aspirational beer experience.
Shekhar Swarup, Joint Managing Director of Globus Spirits, said, “The overwhelming response in UP shows that CARIB has real potential in India’s growing premium beer segment. We’re seeing strong repeat orders and great feedback from both consumers and our trade partners.”
Retailers and distributors agree—customers are loving the beer’s consistent quality and refreshing taste, setting it apart in a crowded market. CARIB’s early success shows how international flair and Indian brewing can come together to create something new and exciting.
With this strong start, CARIB Premium Strong Beer plans to expand further, as Globus Spirits continues to focus on innovation and premium offerings for the Indian market.
