The Kerala government has relaxed its monthly dry day rule to promote tourism, especially for business events and destination weddings. Starting August 1, star-rated, heritage, and boutique hotels can serve liquor on the first day of each month—previously a dry day—if they obtain prior approval. Hotels must apply at least seven days in advance and pay a ₹50,000 fee for a one-day license. The exemption applies only to registered events and doesn’t override other government-declared dry days. Even hotels without a bar license can avail of this for specific functions.
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