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Medusa Beverages Partners with One Source to Boost Brand Image

Published: July 15, 2025 | 

Premium beer company Medusa Beverages has teamed up with marketing consultancy One Source to strengthen its brand image and communication efforts across India. The partnership aims to focus on reputation management, strategic communication, and increasing the brand’s presence in key markets.

Founded in 2017, Medusa made its mark in the Indian beer market with a mid-strength beer containing 5.9% alcohol, targeting changing consumer tastes. In just six years, it has grown to become the third-largest beer brand in Delhi, holding a 7% market share. Its product lineup includes Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and a special edition House of the Dragon Beer in collaboration with Warner Brothers.

The account at One Source will be led by Dyutiman Basu, reporting to Honey Mehra and the agency’s national corporate communication team.

Avneet Singh, Founder and CEO of Medusa Beverages, said, “We’re excited to partner with One Source as we expand further. Their expertise will help us connect better with our audience and tell our story in a more powerful way.”

Sandeep Rao, Managing Director of One Source, added, “Medusa has changed how people see beer in India. We’re thrilled to work with them and help shape a strong brand narrative that resonates with beer lovers across the country.”

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