Noida, July 3, 2025 — Noida’s liquor revenue has seen a sharp increase in the first quarter of the financial year 2025–26, thanks to a revamped liquor policy introduced by the Uttar Pradesh government. The city collected ₹625 crore from liquor sales between April and June 2025 — a 35% jump compared to ₹462 crore during the same period last year.
The previous year had seen a modest 7% growth from 2023–24 to 2024–25, but this year’s surge is being credited to major changes in the way liquor is sold and licensed in the state.
Month-by-month comparison:
-
April 2025: ₹210 crore (vs ₹135 crore in April 2024)
-
May 2025: ₹211 crore (vs ₹168 crore in May 2024)
-
June 2025: ₹204 crore (vs ₹159 crore in June 2024)
Not only has revenue risen, but consumption has also gone up significantly. In just three months:
-
21 lakh litres of country liquor were sold
-
49 lakh bottles of IMFL (Indian Made Foreign Liquor), equaling about 37 lakh litres
-
Over 2.14 crore beer cans, which amounts to nearly 4.30 crore litres of beer
Subodh Kumar, District Excise Officer of Noida, said the new policy introduced several reforms that boosted both convenience and transparency. “The introduction of composite shops—where both IMFL and beer can be sold together—was a game-changer for customers and vendors alike,” he explained.
He added that the licensing process has now gone fully online, cutting down delays and making it easier for vendors to get approvals. Additionally, the mandatory use of POS (Point of Sale) machines and a push for online billing has helped improve tracking and accountability, ultimately boosting revenue.
Officials also pointed out that Noida’s growing population and increasing demand for liquor, combined with the improved retail infrastructure under the new policy, played a big role in this growth. The excise department is optimistic that this upward trend will continue in the coming months.
