New Delhi — Radico Khaitan, one of India’s top liquor companies, has launched a new range of vodka that celebrates Indian flavors and culture. The new line, called Magic Moments Flavours of India, introduces two unique variants — Alphonso Mango and Thandaai — combining modern vodka with traditional Indian tastes.
These special flavors will first be available in Rajasthan and Uttarakhand, and soon after in Assam, Madhya Pradesh, and Goa. A national rollout is planned in phases.
This launch marks a new chapter in the journey of Magic Moments Vodka, which has become India’s No. 1 and the world’s 6th largest vodka brand, with over 7 million cases sold in FY2025. Radico says this isn’t just a product launch — it’s a tribute to India’s rich heritage and evolving palate.
Alphonso Mango offers a smooth, fruity taste inspired by India’s most loved mango, while Thandaai blends the festive flavors of saffron, rose, almonds, pistachios, and spices into a bold, spiced vodka experience. Both are crafted using a five-stage filtration process to ensure a clean and smooth finish.
Abhishek Khaitan, Managing Director of Radico Khaitan, said, “With Magic Moments Flavours of India, we’re not just creating a new drink — we’re inviting people to taste the soul of India in every sip. Today’s consumers want something premium and unique, and that’s what we’re delivering.”
Amar Sinha, the company’s COO, added, “These flavors represent the spirit and diversity of India. Launching in culturally rich states helps us connect with local tastes and set the tone for a wider launch across India.”
Radico Khaitan has a strong track record of innovation and quality, with a range of successful brands like Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, 8PM Whisky, Morpheus Brandy, and Magic Moments Vodka. The company operates multiple distilleries and bottling plants across India and exports to over 102 countries.
With this new launch, Radico continues to strengthen its reputation as a leader in premium, homegrown liquor that resonates both in India and globally.
