Officer’s Choice and Sterling Reserve maintain strong global rankings
Allied Blenders and Distillers (ABD) has a major reason to celebrate. Its young whisky brand, ICONiQ White, has once again been named the World’s Fastest-Growing Millionaire Spirits Brand by Drinks International in the prestigious Millionaires’ Club 2025 report. What makes this even more impressive is that ICONiQ White has climbed into the top 20 whiskies globally—a remarkable feat considering the brand launched just three years ago.
Legacy brands going strong
While ICONiQ White steals the spotlight, ABD’s well-known brands are also holding their ground on the world stage. Officer’s Choice, a household name in India, remains among the top 10 spirits brands globally, and is now ranked 5th among all whiskies worldwide. Meanwhile, Sterling Reserve has also kept its spot among the top 20 global whiskies, showcasing ABD’s consistent performance across different segments of the spirits industry.
What is the Millionaires’ Club report?
The Millionaires’ Club is an annual global report by Drinks International that tracks the performance of spirits brands selling over one million cases per year. The 2025 edition is based on 2024 sales data and highlights the fastest-growing and most successful brands around the world.
A proud moment for ABD
Commenting on the recognition, Alok Gupta, Managing Director of ABD, said:
“We’re incredibly proud to be recognised once again by the Millionaires’ Club. Seeing ICONiQ White become the world’s fastest-growing spirits brand for the second year in a row is a huge achievement. It’s also heartening to see our legacy brands like Officer’s Choice and Sterling Reserve continue to thrive globally. This success is a result of our multi-brand, multi-market approach and the dedicated efforts of our team.”
With this latest achievement, ABD continues to solidify its position as one of India’s leading spirits companies with a growing global footprint.
