Beer drinkers in Haryana are in for a shock starting June 12, as the state government’s 2025–2027 excise policy will bring steep price hikes. Indian beer prices will go up by 55%, while imported beers will rise by 45%, leaving both consumers and sellers concerned.
Popular Indian brands like Kingfisher, Carlsberg, Budweiser, and Hoegaarden will cost significantly more. For example:
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A 650ml Kingfisher Ultra, currently priced at ₹90, will jump to ₹140.
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A pint of Corona or Amstel, which costs ₹200 now, will be ₹290.
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Budweiser and Carlsberg (330ml bottles) will rise from ₹75 to ₹120.
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A 500ml beer can that was ₹90 will now be ₹130.
The hike isn’t limited to beer. Prices for Indian Made Foreign Liquor (IMFL) and Imported Foreign Liquor (IFL) will also increase by 15–20%. For instance:
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Absolut Vodka will go from ₹1,200 to ₹1,500.
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Glenlivet Whisky will rise from ₹3,200 to ₹3,800.
According to Jitender Dudi, Deputy Excise Commissioner, the goal is to match prices with nearby states, promote Indian brands, and boost government revenue. “We’re aiming for a revenue target of ₹14,064 crore in the next two years,” he said. Last year, Haryana collected ₹12,700 crore—exceeding its target.
However, the news hasn’t gone down well with many:
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Consumers say the increase is too much. “₹140 for a local beer is just too expensive,” said Nitin Malik, a regular beer buyer.
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Retailers are also worried. Many say they’ll have to invest more, adjust inventory, and may lose regular customers due to lower footfall.
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Hospitality industry leaders, like Beer Cafe CEO Rahul Singh, warned that such high prices could push people toward stronger or illegal alcohol options. “This goes against global trends that encourage moderate drinking through beer,” he said.
The new policy also includes reforms in tavern licensing, advertising rules, and location norms, but the most immediate effect will be felt at the beer counter—especially during peak summer, when beer sales usually rise.
With prices rising soon, some customers are considering stocking up before June 12, but officials warn that strict enforcement is also on the way.
