Teeling Whiskey sees India as a major opportunity, with the country now ranking in the top 10 markets for Irish whiskey, according to IWSR data. As Indian consumers increasingly seek out premium spirits, Teeling, supported by Bacardi, is tapping into this growing trend by introducing two new whiskey variants tailored to Indian tastes, starting with North India.
Jack Teeling, the company’s managing director, highlights the importance of a long-term strategy, saying, “It’s not a sprint, it’s a marathon.” He emphasizes that while the global trend toward premium spirits is accelerating in India, the company is focused on building a sustainable presence over time, aiming to engage with the new generation of whiskey drinkers.
Teeling plans to overcome the challenges of India’s diverse market by educating consumers about the distinct flavors of Irish whiskey and establishing a strong foundation for continued growth in one of the world’s largest markets for premium spirits.
