Radico Khaitan’s Royal Ranthambore whisky has reached a milestone of 1.3 lakh cases sold, driven by strong demand in the premium liquor segment. This surge highlights the growing popularity of high-end spirits, which has been a key factor in the brand’s impressive growth.
Radico Khaitan’s Focus on Premium Brands Pays Off as Royal Ranthambore Whisky Sees Threefold Sales Growth”
Radico Khaitan’s strategy to focus on premium brands is proving successful. Since its launch in 2021, the company’s flagship whisky, Royal Ranthambore, has seen sales grow threefold. This growth is driven by shifting consumer preferences towards high-end products, which is also reflected in the company’s strong financial performance for Q2. Looking ahead, Radico plans to continue innovating and expanding its premium portfolio.
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