Tom Holland, the British actor famous for playing Spider-Man in the Marvel Cinematic Universe, is launching a new venture called BERO Brewing, a premium non-alcoholic beer brand. The brand is set to debut on October 16 and will offer three unique brews that aim to be both familiar and innovative.
Details about the launch are still limited, but Holland shared a photo on Instagram of himself enjoying a BERO beer from a branded glass. Meanwhile, BERO’s official Instagram account teased fans with a post featuring a female tennis player holding a BERO can, leading to speculation that it might be Zendaya, Holland’s girlfriend.
The launch of BERO Brewing reflects Holland’s personal journey toward sobriety, which he has openly discussed in interviews. His role in the upcoming series “The Crowded Room” helped him gain insights into mental health, which he has found impactful for his own life.
As BERO aims to make a mark in the competitive non-alcoholic beverage market, strong visual branding and identity will be essential. Holland’s celebrity status is already a unique selling point for the brand.
This move also highlights how celebrities are promoting healthier lifestyle choices through their entrepreneurial ventures. Other stars like Blake Lively and Katy Perry have also launched non-alcoholic brands, while figures like Eminem and Demi Lovato have shared their own struggles with addiction.
With the growing interest in sober-curious lifestyles, Holland’s BERO is expected to resonate with both his fans and health-conscious consumers. Enthusiastic responses have already been seen, with fans signing up on the BERO website and following the brand on Instagram, which gained over 21,000 followers within 24 hours of its first post. Holland’s Instagram post about BERO has also received more than 1.4 million likes.
