With global interest in Indian spirits on the rise, the Indian government plans to boost exports of both alcoholic and non-alcoholic beverages, aiming for $1 billion (around Rs 8,000 crore) in the coming years. According to APEDA (Agricultural & Processed Food Products Export Development Authority), India is currently 40th in the world for alcoholic beverage exports but has significant untapped potential.
The commerce ministry’s APEDA is working to increase exports under the ‘Make in India’ initiative, targeting major international markets. In 2023-24, Indian exports of alcoholic beverages exceeded Rs 2,200 crore, with key markets including the UAE, Singapore, Netherlands, Tanzania, Angola, Kenya, and Rwanda.
APEDA also announced that Diageo India (United Spirits Ltd.) will soon launch ‘Godawan,’ a single-malt whisky from Rajasthan, in the UK. Vinod Giri, Director General of the Brewers Association of India, emphasized that while single-malt whisky will help establish India’s reputation for high-quality whiskey, the bulk of exports will come from more accessible and affordable products like premium Indian whiskeys and rum. He pointed out significant potential in markets such as the US, Africa, and Europe and recommended that the government encourage states to incorporate export promotion into their excise policies.
