Pernod Ricard’s Rs 400 cr Kanpur distillery to become operational in the coming year

Pernod Ricard India’s chief commercial officer, Ranjeet Oak in an interaction with ETRetail said that the company will continue to invest Rs 200-300 crore on an annual basis in the Indian market.

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New Delhi: Spirits giant Pernod Ricard India expects its Kanpur distillery and bottling unit, built with an investment of Rs 400 crore, to become operational in the coming year.
The facility is a joint venture between Pernod Ricard India and its strategic business partners.
The project has a bottling capacity of 7.2 million cases per annum, which can be expanded to 10 million cases. The Kanpur facility will cater to the manufacturing needs of the company’s domestic brands. With this distillery, the Royal Stag maker aims to strengthen its supply across geographies, with a key focus on the Northern markets.
Pernod Ricard India claims its sales portfolio to comprise about 97 per cent of domestically produced brands. The company’s homegrown brands include Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, and 100 Pipers.
The French liquor giant has been betting big on its India story. The country currently is the third biggest market for the brand after US and China.
Pernod Ricard India’s chief commercial officer, Ranjeet Oak in an interaction with ETRetail said that the company will continue to invest Rs 200-300 crore on an annual basis in the Indian market.
“We’ve been investing over Rs 200 – 300 crore annually and will continue to do so as India is a primary market where we want to invest and grow.”
Commenting on its annual performance, Oak said that the company reported double-digit growth in FY23, which has been a clear indication of the brand’s trajectory of growth in the country.
In terms of geographies, he highlighted that tier-two and beyond towns are emerging as growing markets for the brand. “While metros and tier-one cities have been growing and are a mainstay of our business. We’ve seen tier two, as well as the next rung of towns, come up where consumers are preferring more premium higher-quality products. So, we are expecting growth to come from these areas,” the CCO stated.
Further, Pernod Ricard is focusing on exporting its India-made products. Currently, the brand claims to export to over 30 markets and soon plans to enter newer developing and developed markets.

The above news was originally posted on ET retail.com